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Interactive e-book for Children
Pokorná, Gabriela ; Eliška, Jiří (referee) ; Macháček, Mikuláš (advisor)
The practical part of my thesis - Interactive Electronic Book for Children – is the book titled The Story of a tree. The application contains the author's text, which tells the story about the old tree that lives its own life and also comes alive all around him. The text is completed by illustrations that are created by combining techniques (line drawing, watercolor, photography) and digitally edited. Some illustrations are animated, others require the interaction of the reader, to set in motion, a sound, etc. Each page contains sound or music.
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Proposal of innovation in the form of publication in a small business
Žáková, Alena ; Koráb, Vojtěch (referee) ; Bočková, Nina (advisor)
This bachelor thesis deals with the issue of innovation in companies with a specific application for the accounting company AF. The first part of the work is focused on the theoretical basis associated with the issue of innovation. In the analytical part, the company AF is characterized in terms of basic data and is subjected to strategic analyses PESTLE and SWOT. Part of the work is also a questionnaire survey, based on which was created own proposal for innovation in the form of an educational e-book for company AF. The innovation proposal was also validated using the Net Present Value calculation method.
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Interactive
Rybníčková, Andrea ; Wolák, Radim (advisor) ; Connelly Kohutová, Radka (referee)
Interactive Electronic Books - Traditional Medium in a New Form Diploma thesis "Interactive Electronic Books - Traditional Medium in a New Form" deals with very current form of printed books. It's another step for an electronic book, which has distinct differences in the possible participation in the creation of such media. My thesis defines the terms of electronic books, digital books, and interactive electronic books. It briefly describes the history and development of the book into its interactive form. An important part of this work is the development and history of the Internet, which is inseparable from the development of electronic books. Thanks to the Internet electronic books are available to all users; the development in this area wouldn't be so fast without its existence. The main part of the thesis was a qualitative analysis (the method of depth interviews) which examines young people's interest in interactive electronic books and their opinion about its potential in the future. The main part of the depth interviews was an evaluation of different forms of various genres of electronic books and their possibilities. The conclusion is about the prognosis of interactive electronic books from various points of views.
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Willingness to pay for e-books in the Czech Republic
Tomášková, Lenka ; Polák, Petr (advisor) ; Votápková, Jana (referee)
The aim of this bachelor thesis is to explain willingness to pay for electronic books in the Czech Republic. Data were collected via online questionnaire. Using the logit model, following variables were identified to have significant influence on probability of buying an e-book. These variables are ownership of an e-book, online shopping, membership in the library, buying printed books, physical appearance of book and thinking about e-books as electronic documents which should be for free. Moreover, in case of printed book's price equals 270 CZK, respondents are willing to pay 132 CZK in average for an electronic version of the same title. Keywords ochota platit, e-kniha, logit, Česká republika
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The book market development with an emphasis on the internet development including the concept of an e-book (relationship of a publisher - book distributor - bookseller)
Váňová, Miloslava ; Papík, Richard (advisor) ; Sklenák, Vilém (referee) ; Jansová, Linda (referee)
The thesis is dedicated to the changes of the book market between its entities, libraries and final consumer of information (readers, library users) after the arrival of the internet. Development of the internet has brought searching of the new business models and opportunities for cooperation. Electronic publishing that, along with the internet availability, commenced to raise is the starting factor for the development of electronic books. The thesis outlines the roles of individual entities of the book market, i.e. publisher and seller (distributor, book-seller and digital platform) and libraries during the production, sale and accessing books with the focus on electronic books. After description of used terminology, especially different approaches to the definition of "an e-book", the next chapter presents hardware devices and software programs that enable reading e-books. The third chapter introduces the role of a publisher in the process of publishing printed and electronic e-books. The aim of the chapter is to highlight different strategies of processing the printed and electronic text, incl. possibilities of self-publishing which gives new possibilities to the author's hands. The fourth chapter describes distribution and sale of printed and mainly electronic books and also defines the new...
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Proposal of innovation in the form of publication in a small business
Žáková, Alena ; Koráb, Vojtěch (referee) ; Bočková, Nina (advisor)
This bachelor thesis deals with the issue of innovation in companies with a specific application for the accounting company AF. The first part of the work is focused on the theoretical basis associated with the issue of innovation. In the analytical part, the company AF is characterized in terms of basic data and is subjected to strategic analyses PESTLE and SWOT. Part of the work is also a questionnaire survey, based on which was created own proposal for innovation in the form of an educational e-book for company AF. The innovation proposal was also validated using the Net Present Value calculation method.
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Willingness to pay for e-books in the Czech Republic
Tomášková, Lenka ; Polák, Petr (advisor) ; Votápková, Jana (referee)
The aim of this bachelor thesis is to explain willingness to pay for electronic books in the Czech Republic. Data were collected via online questionnaire. Using the logit model, following variables were identified to have significant influence on probability of buying an e-book. These variables are ownership of an e-book, online shopping, membership in the library, buying printed books, physical appearance of book and thinking about e-books as electronic documents which should be for free. Moreover, in case of printed book's price equals 270 CZK, respondents are willing to pay 132 CZK in average for an electronic version of the same title. Keywords ochota platit, e-kniha, logit, Česká republika
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The book market development with an emphasis on the internet development including the concept of an e-book (relationship of a publisher - book distributor - bookseller)
Váňová, Miloslava ; Papík, Richard (advisor) ; Sklenák, Vilém (referee) ; Jansová, Linda (referee)
The thesis is dedicated to the changes of the book market between its entities, libraries and final consumer of information (readers, library users) after the arrival of the internet. Development of the internet has brought searching of the new business models and opportunities for cooperation. Electronic publishing that, along with the internet availability, commenced to raise is the starting factor for the development of electronic books. The thesis outlines the roles of individual entities of the book market, i.e. publisher and seller (distributor, book-seller and digital platform) and libraries during the production, sale and accessing books with the focus on electronic books. After description of used terminology, especially different approaches to the definition of "an e-book", the next chapter presents hardware devices and software programs that enable reading e-books. The third chapter introduces the role of a publisher in the process of publishing printed and electronic e-books. The aim of the chapter is to highlight different strategies of processing the printed and electronic text, incl. possibilities of self-publishing which gives new possibilities to the author's hands. The fourth chapter describes distribution and sale of printed and mainly electronic books and also defines the new...
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A book captured by networks: the electronic book as a new social phenomenon of a global network society
Pavela, Tomáš ; Křížková-Pessrová, Hana (advisor) ; Souček, Jiří (referee)
This work describes the electronic book as a medium of the information age which fully corresponds to the requirements of effective dissemination of information in a global network infosphere. The first part of the thesis deals with definitions of basic terms. The second part outlines the position of the electronic book in the context of conflict between two environments - print and digital. An electronic book is presented as a product of social and technological changes. The new media's attributes of an electronic book are described. Problems emerging from the different nature of print and digital environments are highlighted, covering selected points of view of copyright problems in a digital world. The third part explains the problems of libraries in the network environment. Libraries are described as institutions in the process of adapting to the new forms of services including the provision of electronic books. The new role of libraries in the network environment is clarified as well as the reactions of the professional library community to the new challenges for libraries.
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